Widgets are useful and funny applications which simplify the execution of usual operations and their diffusion is turning them into one of the main development instruments of online Social Marketing. It is a new way of seeing things and transferring information, but it can also be a different way of interacting with your customers. It is our present. And it will be your future.
What is a widget?
On many PCs and mobile phones there has been a wide-ranging spreading as regards the use of Widgets, web-based applications allowing the immediate and simplified access to some information present on the web. As a rule for example, if you want to know the weather forecasts on your town/city you have to open the browser, look for the weather Website with a search engine or in the bookmarks, load the Webpage and select the town/city. A Widget makes all this immediately accessible: in the settings it stores the desired town/city and automatically downloads from the Website the information relevant to the weather forecasts and displays it in a simple and immediate format. All this happens on the PC desktop or mobile phone display by simply clicking an icon. The function of a widget is therefore to simplify the user’s navigation and it is applicable to multiple domains.
Desktop and Mobile Widget
There are three different types of widget, all of which are able to receive contents in text, image, audio and video format.
- Web Widget: can be published in blogs or social network pages, allowing you to share information and contents with your friends or customers.
- Desktop Widget: allow receiving the contents of interest on the PC/Mac desktop at the time of the request.
- Mobile Widget: display the favourite contents on the mobile phone desktop and represent a mix of Web and desktop widgets.
Sogetel operates on all three types, using Adobe Air as its reference platform.
Connection Manager Development
A Connection Manager allows connecting to the Web directly from a PC desktop via a data card, allowing the use of all the services of a mobile device (sending of SMS, MMS, address book management, etc.). Sogetel has acquired significant experience in the development of connection managers customized for different mobile carrier, for which it develops the whole range of services, using advanced and captivating graphic interfaces.
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