The success of SMS messages has turned them into a powerful tool for mobile marketing. Win10 has been designed to exploit this potential, through an innovative rewarding system which allows the user who watches a short commercial to send SMS messages for free. It is such an innovative system that it was necessary to licence it.
WIN10 is a service which allows the owner of a 3G terminal to send SMS messages for free from their own mobile device via the Internet, after viewing a commercial on their terminal. Built on a client/server logic, it is then based on the interaction between an application present in the mobile and a remote service centre, which records and distributes all the information needs by the system. All you have to do is install the software in your terminal and register after a quick profiling, after which you have immediate access to the service. The complete display of an advertising message concerning a particular brand allows the user send a preset number of sponsored posts, where – in other words – the last characters out of the 160 making up the message are reserved to the advertising company and the system automatically records the update of the user’s credits. The mechanisms of targeted advertising inherent in the operation of WIN10, allow those Companies which wish to implement a model of direct marketing with their customers to create a user community upon which to develop promotional and loyalty actions, etc… All this based on the possibility, given to the user, to “send SMS messages” for free in return of the display of advertising messages concerning the Company.
The platform allows:
- Exchanging data through secure protocols (HTTPs SSL128bit)
- Using from now on Symbian and J2ME platforms (the iPhone platform being at the development stage)
- Interfacing to the user in a transparent way with the functions of their device (phonebook, T9)
- Profiling the user on their registration through the entering of their data and the selection of the areas of interest (updatable at all times)
- Updating the client remotely
Maximum management flexibility
The WIN10 platform is completely configurable by our customers, who are able to establish the duration of the promotional campaign, the number of SMS messages offered per commercial and the duration of their validity. Besides, it can automatically adapt the multimedia advertising contents to the type of device, both with respect to its format (video/text) and size (video resolution).
A new way to organize prize contests
The possibility to customize, in the area reserved to the sponsor, each sent SMS message, allows activating new ways of participation in prize contests, enabling the user to send their friends directly the code of participation in the contest.
Accurate user profiling
On registering to the service, the user creates their own profile, entering their personal data (age, gender and place of residence) and specifying their areas of interest. This allows addressing commercial information targeted to the different clusters, guaranteeing a permission-based perspective. That’s the dream of any advertiser.
Strengthening the brand loyalty
WIN10 is configured as a newly developed relational advertising platform capable of allowing the brand to be constantly present in the user’s mobile terminal and retain its members around the service provided. The client’s automatic update and its simple graphical customization allow establishing a positive ad daily relationship between customer and company. Here’s another dream come true.
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